Trend #7 from Swanepoel
The 2008 Swanepoel Trends Report, the best summary of real estate trends, recently arrived in my mailbox. I’m going to provide a trend by trend breakdown to create a 10 post summary of the report. To purchase the report for yourself, go to www.retrends.com.
Trend #7 The Tug of War has Started…Again
The Evolving and Changing Real Estate Business Model
 In trend #8 it was noted that the impact of new business models in real estate had not been death blow to the traditional model. Instead, the traditional model was showing signs of adopting some of the new practices and adapting to new consumer expectations. Now it is time for the next wave of innovative business applications to hit real estate. Many of these new services are Internet based and may have the effect of reducing the cost of a transaction by 50%. That reduction in cost would likely translate into a reduction in the fee listing agents charge.
Here are a few of the new business models and applications discussed in the report:
- HomeThinking (www.homethinking.com) allows consumers to find real estate agents based on what previous customer have said about the job they did.
- Ease Realty (www.easerealty.com) is a real estate marketing cooperative. They provide national branding for a very low entry fee for agents.
- O48 (www.o48.com) offers free moving after the sale within the continental United States.
- Home Vestors of America (www.homevestors.com) is a business model that helps you buy houses that need repair, fix them, and then sell them.



Here is a teaser for the article in the Real Estate Weekly that will appear in early March. I just finished the article yesterday and couldn’t wait that long to share. This is based on an annula report from REALTOR Magazine and Remodeling Magazine on the value created by remodeling and add-ons. Here is a section of the article: